The Rich List
The Rich List is The Sunday Times’ definitive guide to the 1,000 wealthiest people in the UK.
Our campaign ‘Fortunes Told’ took inspiration from traditional 19th century tarot cards to tell the stories of how the nation’s highest-earning celebrities and business personalities made their respective fortunes.
Teaser Ad
We created a set of teaser ads to generate intrigue and anticipation in the week leading up to the Rich List's release.
Our bespoke box and card-reverse designs were a mix of traditional tarot cards and and bank note flourishes found on Bristish bank notes.