CADBURY - Made to Share
A bar of Dairy Milk is made up of 36 chunks. It is literally ‘Made to Share’. But how do you decide who gets what?
Cadbury redesigned the packaging of its most iconic bar to solve the problem. Limited Edition Bars that come pre-divided, proportionately for different situations and group dynamics. Rewarding the generous ones amongst us with the largest share.
Insightful, relatable and most importantly - indisputable. No more squabbles, no more unfair allocation, no more chocolate monopolisation. Made to share, and now, made to share fair.
CREATIVE TEAM: Tom Lee & Alice Goodrich