LTA

LTA - PLAY YOUR WAY

CREATIVE TEAM: Ludo Thomas & Arthur Harry

Tennis was suffering from dwindling player numbers and barriers that made it feel elitist and inaccessible to the public. So when we pitched for the LTA business, we repositioned Tennis with a new strategy; ‘Play Your Way’. The campaign celebrated the lost balls, shanked shots, and the ‘have a go heroes’ encouraging the nation to get out there and give it a go, through our playful VO from comedian Guz Khan.

The result was a 372 percent increase in court bookings.