GoCompare - Saving The Nation
We pitched for the comparison website Gocompare.com.
The client wanted to keep super annoying Opera Singing ballbag 'Gio Compario' as their advertising character - (Voted ‘TV’s most irritating man’ Daily Mail).
Quite the challenge.
Our solution was the ‘Saving the Nation’ campaign, in which we got famous people to kill Gio off in ridiculous ways for the good of the country…whilst also saving them a packet on their insurance.
It was the Agency’s biggest account win ever.
GoCompare.com - Bazooka TV Launch
We launched with a week of teaser ads building up to an ad-break hijack starring a Bazooka-wielding Sue Barker blowing Gio to kingdom come. The launch spot received National press, featured on major News networks and even trended on Twitter #showingoffnow. We produced 9 radio ads and another 5 TV spots for the campaign.