See Differently
RNIB are an amazing 150 year old sight loss charity, however years of negative fundraising advertising had left the charity feeling dated and disconnected from the sight loss community. So after winning the pitch we set about creating a new brand campaign to tackle negative perceptions and empower people with sight loss. This included a new inclusive brand identity which meant for the first time people with sight loss were able to engage with the creative. The campaign covered Film, OOH, Print, Social and Digital and was a huge success leading to one donor handing over £50,000 off the strength of the work.